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Coke's Happiness Machine Draws Viral Chuckles

Congrats to Team Coca-Cola for pulling off a rare triple feat:
  1. Building a successful corporate sponsored "viral" video.
  2. Using an ad agency's creative team (Atlanta-based interactive agency Definition 6), and not UGC.
  3. Generating a positive brand response that maps to an over-arching messaging campaign.

Posted on Wednesday, January 20, 2010 at 6:53AM by Registered CommenterAndy Boyer in , , , | CommentsPost a Comment

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