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A Story About Packaging

Hey, it's a slow news week since all of the Marketing world is on vacation.  And I'm still tired from a fun weekend in Oregon.  But I know the rules of blogging say I need to post something tout suite...so here's what you get for this Tuesday's entry.  To connect it to marketing, let's call it a story on how every detail on your packaging or direct mail piece is important.

"In 1878 the French had acquired rights to construct a canal across the Isthmus of Panama. For numerous reasons, the project failed. However, a young French engineer, Philippe Jean Bunau-Varilla, still believed that a canal could be built in Panama. Unable to get any action on the project in France, Bunau-Varilla went to Washington, D.C., to see if he could interest any congressmen in the venture. There he found that a bill was pending to build a canal through Nicaragua, not Panama, especially since the existence of Lake Nicaragua would cut the costs of construction. "Bunau-Varilla promptly became a one-man lobby. He obtained several hundred Nicaraguan postage stamps, which showed a picture of one of the country's small volcanoes in full eruption. Bunau-Varilla wrote a brief letter to each congressman, asking, in effect, if it was really wise to build a canal--at great cost to the American taxpayers--through a country which was filled with active volcanoes. With each letter went one of the Nicaraguan stamps. The congressmen read the letter, looked at the stamp, and decided not to vote funds for a canal through Nicaragua." Two years later, in 1904, Congress approved the canal project for Panama."

Of course, this story could also be titled, "Apparently U.S. Congressmen are no smarter or dumber than those of 130 years ago."
Posted on Tuesday, August 19, 2008 at 8:53AM by Registered CommenterAndy Boyer in , | CommentsPost a Comment | References5 References

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