Andy Boyer

So how much are 2,200 women bloggers worth?   According to NBC, about 5 Million Bucks in Series B investment, which nets out to close to $2300 per blogger.

The deal includes the following:

As part of the arrangement, iVillage, Oxygen.com and BravoTV.com will feature select BlogHer content, while BlogHer's network is expected to return the favor to varying degrees.

Reaching out to the BlogHer Network has been a common strategy of start-ups who don't have $5,000, much less $5,000,000 for marketing.  The "Mommy Blogger," which as a term delights and disgusts different people, is an incredibly powerful evangelist for certain product groups.  The process involved digging through the network, finding the right email address, crafting a perfect message, sending an email, and praying. If it works, you get free promotion.  if it doesn't, you burned a few hours.

But now it will be interesting to see what kind of influence the NBC buy-in will have on this network.  For one thing, I don't know how much each individual blogger gets from this deal, but I assume it's a negligble %.  It will also be interesting to see what happens to bloggers in the network if they rip on NBC programming, or promote programming of other networks.

Regardless, it's a nice acknowledgment that the BlogHer network has become a powerful piece of the social media matrix.   Congrats on the investment.