Andy Boyer

Ok, so I am justifying my near addiction to watching March Madness by doing "research" on national TV ads running non-stop on CBS.  Now while they are all interesting the first time you see them, here are my reviews 18 hours in:

1) The "What does your creative team actually do all year?" Award - Enterprise Rent-A-Car:  Seriously guys, who's sleeping with the head of the agency you are using for these predicatble, lame ads.  Your as are on ike 20 times a game.  And there's a hand written sign that says, "Repair Shop" in frame in case we can't figure out why there is a mechanic working under a hood. You've been doing these ads for 10+ years, spend a couple bucks and get a real creative team.

2) The "Thanks for The Cool Highlights, Do You have Anymore" Award - Again, Enterprise.  4 or 5 awesome college highlights.  But only one spot?  You can't find another 40 or 50 cool highlights and splic ethem together so I get new highlights all the time?  Please?

3)  The "Best New Ad Tagline I Remember So Far" Award: I dig the new AT&T ad where everyone says hello in a different way.

4) "Best use of a Single Letter" - I can't remember which car the are promoting, which is a problem, but the visual concept of a world without the letter H is clever.

5)  "Second Favorite" - The Bud Light "Dude" campaign.  It works because you get it whether the sound is on or off.

6) "Favorite Ad" - This ad isn't exclusive to the Tourney, but I love the Nike Sparq, "My Better is Better than your Better" campaign.

Other Ads I have positive feelings toward:  I think I remember liking the CBS shows (Brittney Spears on next week), DiGiorno, Papa John's and State Farm.

Sunday Aternoon Additions:

• Ok Enterprise, your ads just get more annoying with every watching...
• Why does State Farm think it's cool for a groom to be wearing tennis shoes?
• I'm almost compelled to join the Marines or Army.
• I'm also getting ready to jump on Rhapsody and listen to the Apple Air theme song in its entirety.
• Finally, the Saturn ads make me laugh every time.