« "Stuff White People Like" Gets Unfair Criticism | Main | A Feel Good Story, Courtesy of the New York Yankees »

Turbo Tax YouTube Comedy Contest

Now here's good marketing.  You take a product that is inherently boring, like tax software.  And rather than being all professional, you sponsor a user generated comedy contest on YouTube.  Now, I don't know if it's successful, but it's certainly a smart attempt at reaching a younger demographic.

dimuro.JPG 

So check out the Turbo Tax Comedy Showcase.  But don't just watch.  Make sure you interact.  And here's a good way to interact. 

  1. Go to the showcase
  2. Click on the vote tab
  3. Search for "DiMuro"
  4. Watch the 3 minute routine
  5. Vote Thumbs up.
  6. You feel good, Turbo Tax feels good, and Greg feels good. It's happiness all around.  
Posted on Tuesday, March 18, 2008 at 12:44PM by Registered CommenterAndy Boyer in , , , , | CommentsPost a Comment

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.