One difference between graduate school today and 10 years ago is that you can go to Google (or Bing) and find out a little about your instructors before you show up for class. And when your instructor pays his mortgage by helping clients with their marketing strategies, then he’ll probably be pretty easy to find.
So excellent work in finding this blog. This is the kind of entrepreneurial drive that will make you successful in the class. If you read enough, I bet there are some things that can be helpful. Like, you’ll probably learn that the quickest way to a low grade is to say anything positive about the Oklahoma City Thunder in my class.*
*Legal Disclaimer – This is not a true statement. I will not alter your grade based on which NBA team you support. It’s more correlation than causation.
It’s should be another fun quarter. I’ll do what I can to introduce you to the people and events that make Seattle a vibrant scene for start-ups. And we’ll all look at a ton of entrepreneurial marketing strategies that can be emulated. I’m looking forward to meeting all of you.
PS – Here’s a reward for being proactive. The first trivia question for determining group priority is this: What is the name of the City of Seattle’s Startup Liason?
It’s that time of the year again – almost the beginning of school.
Once again, I’ll be teaching the Entrepreneurial Marketing Class, MKTG 555, at the UW Foster School of Business. While I’m switching up the curriculum a good deal, I’m still incorporating hands on work for students.
If you work with a start-up and have an interesting problem for an MBA student to solve, or just want to have your company profiled, let me know. I’d love to have your company involved.
Everyone has different ways to enjoy time visiting a foreign city. Some people love trying restaurants. Some like museums and sightseeing. I like going to cool companies I have heard about and talking with the people who work there.
I think 3D Printing is one of the next big things and will eventually have a huge effect on the global supply chain and how we produce and purchase everyday materials. Sure, it’s still in its infancy today, but the potential opportunities are limitless.
So when I was in New York and found out an old colleague of mine worked at Makerbot, a leader in 3D printing, it was like someone else hearing they could get a private tour of the Louvre.
I was under NDA when I was there, but I think I’m allowed to say that there are now more than 600 Makerbot employees (and they’re hiring a ton more.)
I think I’m also allowed to say that people are doing more than just printing little toys. People are designing and printing their own iPhone cases at home, theatre companies are printing custom masks, architects are printing full scale models and industries across the board are coming up with their own ideas.
So if you are a doubter in the technology, I’d ask you think about 3D printing the way people looked at cell phones in 1980. Back then it may have been big, slow and only apply to a few people. But look at how the world has changed now that everyone in the world can have a mobile broadcasting and computing device in their pocket.
Thanks for the tour of the office. Lots of cool stuff is coming from them soon.
There’s a little company based in New Jersey called PortfolioGen. Started by a teacher and a Vice-Principal, its mission is simple – To make it easier for teachers looking for jobs to find employment with schools who need their skills and expertise.
Traditionally, teachers have had to lug around an offline portfolio when they go interview. Teachers don’t always have the web expertise of a marketer, so they don’t all know how to build a blog or social presence. Plus, they may not want to be easily found by students and parents. PortfolioGen is a safe and secure place for teachers to create an online presence, upload their portfolio and lesson plans, and one day, communicate with schools who are hiring.
The site is still in in infancy, but does have more than 14,000 teachers on board. If you’re a teacher or administrator, we’d love to get your feedback and insight. You can help the founders shape the site into something that is tailor made for teachers. Just email me for info. Thanks.
No, the title isn’t a typo. I think I think this. I need to do more research, but maybe someone can enlighten me.
All over Wallingford, I see political lawn signs for candidate Jess Spear and her tagline of something like, “We Need Rent Control.” I did a little research on her web site to learn more. Other than finding out she’s a socialist who got arrested for protesting the transportation of oil from Seattle to other distribution centers via train, I didn’t see too much detail on her call for Rent Control.
So here’s a business perspective on why I think Rent Control is probably a really bad idea.
1) I don’t see anything in her proposal that says Property Taxes can never be raised again, or that any increase in the appreciation of property value won’t cause building owners to pay more in taxes. You see, if the property owners see an increase in their taxes, but can’t raise revenue, then they won’t have any way to stop themselves from losing money. Since real estate is a long term game, if you make the long term riskier without any chance of increased profit, there’s no incentive to get involved. You’d simply build somewhere else.
2) So, if people don’t have financial incentive to build apartments here, then they won’t. So that will cause a lack of supply. In normal economic theory, this lack of supply would create a rise in prices that normalizes everything. But since we’ll have frozen rents, we won’t be able to correct the curve. Thus, people with these scarce resources (apartments) won’t have incentive to ever give them up. They’ll now inhabit places that they shouldn’t be able to afford.
3) Meanwhile, companies like Amazon, Microsoft, Facebook, Google, etc… who want to hire people who could afford these apartments, will now have a harder time bringing in out-of-staters since they won’t have anyplace to live.
4) Now we’ll have driven away the people who want to build new buildings AND the people who want to move here and take good paying jobs. Companies have obligations to shareholders, not cities. So it’s in their best interest to leave Seattle and move their offices to places where employees can actually live.
5) So this will mean we’ll have fewer good paying jobs, which means a less robust economy. As companies leave, the people who have the good paying jobs will leave with their companies to these new locations.
6) But here’s the bright side. With all the high paid employees leaving town, property values will fall. Demand and supply will come back into equilibrium. Rents will be much lower since the only people still around will be those making lower wages. (However, anyone who had a job supporting one of these companies, such as waiters, baristas, bartenders, janitors, security guards, parking attendants, delivery people or construction workers will have lost their jobs as well. So we’ll still need to figure out how they will be able to afford these new lower rents.) But the rent controls will seem kind of silly since those people with apartments to rent are fighting for the people who are still here.
Anyway, that’s what I think my MBA classes in economics and my exposure to the real world tell me. But maybe I’m missing something. If I am, let me know what it is. Otherwise, I’m curious why Ms. Spear is using this as her main Marketing message.
So it’s been a while, but here’s a new and ridiculous idea that might not be so ridiculous.
1) The problems with trying to build a profitable business delivering food or items with same day service (such as Eat 24), are the extreme set up costs to buy a fleet of vehicles, the complexity of hiring drivers who know the area, and the ability to launch branches in every key neighborhood.
2) The U.S. Postal Service is losing tons of money every year. But they have a fleet of delivery vehicles that go unused every evening, drivers who know the area and an existing branch in every neighborhood.
It seems to me that a forward thinking postal service with a strong CTO could figure out a way to deliver mail during the morning, and same day local deliveries in the afternoon and evenings.
Would love to hear why this couldn’t work.
The 2022 World Cup has been a controversial subject for a few years now, and will only become more so as more people call upon FIFA to change the location from Qatar. But here’s a sub-topic that came up in discussion last night, and I haven’t seen too much on it yet.
As host country, Qatar gets an automatic bid to the tournament, the same way Brazil, South Africa, Germany, Korea & Japan, France, the USA and Italy did, going back to 1990. Now, most of those teams were WC regulars or had at least been to a Finals before, so it was no big deal.
But we’re in uncharted waters, er desert, with Qatar. Let’s look at the Qatar National Team and some World Cup history.
- Qatar is currently ranked #100 by FIFA. For comparison that is between Zimbabwe (99) and Moldova (101).
- The lowest ranked team at the 2014 World Cup was Australia at #62. Australia went 0-0-3, scoring 3 goals and giving up 9 to the Netherlands, Chile and Spain. The next lowest seeded teams were Korea (57), Cameroon (56), Japan (46), Nigeria (44) and Iran (43). Those teams combined to go (1-4-11) with a Minus 18 Goal Differential. (Note: Iran and Nigeria tied each other so if you pull those games out the 5 teams went 1-2-11.)
- In the history of the World Cup, the host nation with the worst ranking was South Africa in 2010. South Africa tied Mexico 1-1, got drubbed by Uruguay 3-0 and finished by beating a French team that had sent some of its players and a coach home early, 2-1.
- In 2014 World Cup qualifying, Qatar was ranked as the #8 Asian team, and survived a 3rd round group of Bahrain (5 ), Iran (7) and Indonesia (24.) Their record of 2-4-0 netted them 10 points to finish 2nd behind Iran (3-3-0), and advanced them to the 4th round, eliminating the favored Bahrain (2-3-1) in the process. In the 4th round, they finished out of contention in 4th place (at 2-1-5) behind Iran (7), South Korea (2) and Uzbekistan (9), and ahead of Lebanon (20.)
So what might happen in the next 8 years? Is it conceivable that a country investing Billions into hosting a World Cup might also invest in strengthening their National team? Could money talk and lure some of the top 14-18 year-olds in Asia and Africa to train in a newly developed Qatar Football Training Facility? Could Qatar become close to par with the top Asian Football squads – Japan, South Korea and Australia?
Perhaps. My friend Alex posits that Qatar will simply pay their Group Stage competitors not to drub them too badly. Give them $1MM for a 3-0 loss, $500k for a 4-0 loss and nothing for 5-0 or worse.
But barring a miracle, it seems that Group A in 2022 will be wide open, with all the other teams being assured an easy win over Qatar, and it could be important how much they win the game by. It’s also conceivable that we’ll see the worst showing ever by a World Cup Finals team.
Here’s something about MLS I don’t quite understand. DeAndre Yedlin could be headed to Anderlecht of the Belgian League. A friend of mine who knows a ton about soccer asked this series of questions:
Is this a big step up for Yedlin? I’m sure he’d get a raise, but I’m sure he could get a raise in MLS too. But in terms of advancing his career, does it make sense to go to a second tier (or third, or fourth?) Europe league? Or should he try to get a decent MLS salary after this year, and wait until England calls And what would the Sounders get out of this? Do they get any of the transfer fee? Do they get to set the transfer fee? Are we just out of luck? And we’re full on designated players too, right? So even if we got a ton of cash, we can’t really use it, right?
Here’s what I think I know. Please correct me if you know better.
1) Whether or not the play in Belgium is better than the MLS, there’s the perception in Europe that the play in the Dutch, Turkish, Norwegian, Belgian and Portuguese leagues is better than the MLS.
2) It’s easier for a Premier League, Spanish League, German League, Italian League or French League scout to catch a game in Belgium than Seattle.
3) The top teams in all the 2nd tier Europe Leagues at least get to compete in some round of the Champions League. Anderlecht won the Belgian First Division in 2013-2014, and are one of 22 teams to have already qualified for the Final 32 of the Champions League. That’s nice exposure he wouldn’t get here.
4) The MLS technically owns all the contracts of all the players. Essentially, the MLS is a giant talent agency that hosts matches in which to show off the talent they’ve recruited. Part of their revenue model is to find cheap players and develop them into players that other teams want to buy. They need the old guys to drive fans, but the real money is buying young guys low and selling high. It’s another reason the league wants parity and would rather have all the best players split amongst the teams to get playing time rather than having some great players sitting on the Sounders bench behind Dempsey and Martins for 34 games
5) There’s some sort of revenue split between the MLS and the team who scouts and signs the player. Not sure what it is.
6) MLS sets the transfer fee. I believe the team has some input based on whether they think the team and league would generate more revenue if they held the player another year.
7) Sounders would get some cash, but all it would do is help the ownership group. We can’t reinvest it into a higher salary cap.
Bottom line, the more Yedlins the league develops, the more revenue the league makes, the more revenue the teams split, the more designated players the teams can afford to have on each roster, the higher salary cap each team can have, and the more talent we can recruit to the league, which makes it easier to get the next Yedlin to play here, etc…
Let me know if you have more insight.
I tend to enjoy listening to panel discussions more than most people. And I like them even better when I’m the one who gets to ask all the questions.
On June 19, the Seattle Chapter of the American Advertising Foundation hosted an event with four of the city’s strongest small craft distilleries. When they asked me if I’d moderate this panel about how to market a small craft distillery, I thought they were kidding me. But they were serious, and I excitedly prepped for a topic that I had not previously done much business research on.
Our panelists were fantastic (left to right):
- Nathan Kaiser: Owner, 2bar Spirits
- Sven Liden: Cofounder, Black Rock Spirits, home of Bakon Vodka and Sparkle Donkey Tequila
- Kathy Humphrey: Chief Marketeer, Copperworks Distilling Company
- Steve Hawley: Director of Marketing, Westland Distillery
Here are a few bullets I took from the event:
- The one piece of advice every small batch distiller will give you is, “Don’t start a small batch distillery.”
- “Taste” can only get you so far. You have to have a decent flavor, but you are selling a brand, not what you taste like.
- Your brand needs a story. Sparkle Donkey Tequila has the made up history of “El Burro Esparkalo” and then follows that up with a legend of, “In the modern era, Sparkle Donkey Tequila has come to mean many things to many people. But above all it means celebration, fertility, and quality.”
- Winning awards is good for a boost, but you need a great follow through campaign to keep it going.
- Great quote: “Whiskey is what beer wants to be when it grows up.”
- Advice for anyone who thinks they can make tons of money in the burgeoning cannabis industry: “If you think there are a lot of forms to fill out for liquor, the cannabis guys have no idea what’s headed their way. We love that it’s getting legalized. The Liquor Control Board has so many headaches with them, they barely pay attention to us anymore.”
- Fact: “40% of people in the bar do not know what they want to order when they walk to the bar.”
- Make your bottle bright and easy to see against all types of backgrounds in all types of light. Don’t let it hide on the shelf.
The hashtag #AAFInsights has more of these nuggets if you want to roll through them.
Thanks to the AAF for letting me moderate. It was a blast and I hope people in the audience had as much fun as I did.